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Black Friday has become a highly anticipated annual event, marking the beginning of the holiday shopping season with incredible discounts and deals. However, few know that this tradition has deep roots in retail history. Let us examine the origin and history of this “Black Friday.”
Dark roots: ‘Black Friday’
The origin of the term “Black Friday” can be traced back to the 1960s, when the term was coined to describe the chaotic traffic and confusion in stores and on the streets after Thanksgiving. However, the real story begins much earlier.
In 1869, two men named Jay Gould and Jim Fisk tried to manipulate the gold market, causing a financial crash. This day became known as “Black Friday.” Although this initial negative connotation was later overcome, the term “Black Friday” has remained in the collective imagination.
Black Friday in the 20th century
Black Friday as we know it today has more recent roots in the 20th century. In the 1930s and 1940s, the day after Thanksgiving became commonly known as the beginning of the Christmas season. Department stores held shows and parades to attract consumers.
As anticipated earlier, in the 1960s the term “Black Friday” began to be used by merchants in Philadelphia to describe the heavy traffic and chaos that occurred during post-Thanksgiving shopping. Over the years, the term has taken on a new positive connotation, indicating the time when merchants go from “reds” (losses) to “blacks” (profits) thanks to seasonal sales.
The age of supply: growth and competition
In the 1980s, Black Friday became a national tradition with merchants beginning to offer breathtaking discounts to attract consumers. Competition among retailers grew, leading to increasingly attractive offers and earlier and earlier store openings.
Black Friday in the digital age: online and beyond
With the advent of e-commerce, Black Friday has also extended its influence online. Now, many people prefer to shop from the comfort of home, taking advantage of online deals, without having to deal with crowds of people in physical stores. Adorable Beauty also launched enticing Black Friday promotions with its “
Black Friday weeks
” it is indeed possible to buy products at discounted prices while also getting valuable giveaways, such as high-quality sunscreens.
Conclusion: from chaos to celebration of business
In conclusion, Black Friday has an intricate origin that mixes retail history with historical events and cultural changes. From a negative connotation to a celebration of discounts and deals, this Black Friday has become an essential part of Christmas shopping culture. Whether you prefer to face the crowds in stores or browse deals online, Black Friday continues to be an exciting time for consumers around the world.
